Past Event details

Teaching & Writing Case Studies: Challenges & Opportunities

Friday, 31 May 2019



Problem statement         

Do you struggle to find the right case for your module and you want to write your own?

Does your experience of running case studies remind you of a visit to the dentist? 

An initial period of nervous anticipation that is followed by a clinical race through a number of predetermined and uncomfortable steps that are punctuated by a bright light and sterile rubber gloves. An instantly forgettable electric chair encounter that ends up leaving you with a bad chemical taste in your mouth.  Trust me, I’m not a dentist.

Flow of session

This full-day co-creational workshop (11:00-16:00) is designed to practically explore the challenges and opportunities faced when utilising teaching case studies in the context of an often constrained campus infrastructure. The wrong shaped rooms overfilled with inappropriate furniture, large and diverse classes, under prepared participants and costly case licences are just some of the challenges that we will consider and conquer. In the afternoon we will then move on to explore the 5Ws and an H of case writing, with everyone having sketched out the outline of their own brand new case before the close.

Target audience

The session will be of interest to new and established teachers who are interested in innovating their pedagogy. The session is designed to be highly interactive and exploratory, and it is hoped that participants will feel inspired and liberated to share their experiences throughout the workshop.   

About the facilitator

Justin O’Brien is a Senior Lecturer in Strategy and Marketing at the School of Business and Management at Royal Holloway University of London.  He is Co-Director for Student Experience and leads the pedagogic scholarship research theme ‘Management Education’, having also served as the MBA Director.  Justin teaches digital marketing and entrepreneurship and guest lectures at Stockholm, Toulouse and Kaplan Singapore business schools.  He started out working in international marketing in the aviation industry before a case study on McDonald’s glocalisation ushered a move into teaching. He has a very innovative, experiential and practice oriented pedagogic approach and has published more than a dozen case studies.

Objectives

•  To share challenges and opportunities faced when teaching with case studies

•  To establish a community of practice amongst a number of likeminded Higher Education professionals

•  To inspire participants to experiment with new approaches to teaching and writing case studies

Learning outcomes

By the end of the session, participants should be able to 

Ö         Understand common problems faced by instructors using the case method

Ö         Confidently implement innovative pedagogic approaches to more effectively utilise teaching cases in the classroom

Ö         Identify a topic suitable to write an original case study and understand the follow on steps required for publication  

Network: Professional Development Programme
Date(s): Friday, 31 May 2019
Times: 11:00 - 16:00
Location: SRHE, 73 Collier St, London N1 9BE
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